Recently, all over TikTok, it’s gaining popularity that there are little girls aged 10 and under that are ‘taking over’ Sephora. The most popular brands across TikTok being Drunk Elephant, Rare Beauty, Glow Recipe, and Sol De Janeiro. If you have recently gone to Sephora, you will probably see those sections a mess, especially the Drunk Elephant where you mix all of the products together. It’s gotten so bad that now there are no testers available to use at the Drunk Elephant isle. But, the question is why? And is it actually good for kids so little to start with skincare and makeup?

TikTok has been one of the biggest influences for these kids. So many people have TikTok now, and these girls see all these older girls doing makeup and skincare and they want to use it too. They skip their childhood to try to be older when they should be enjoying how young they are and how they don’t have the stress of being a teenager. Yes, it is good that little kids are getting into the basic skincare at a young age because they will then remember to do it for the rest of their lives by creating a habit. But, some kids are using anti-wrinkling cream that isn’t needed when their faces have barely developed all the way. A website called Practical Dermatology states that kids from ages 8 to 10 should only be washing their face nightly, and using a moisturizer daily. And, if they’re out in the sun for a long time, sunscreen. Anything else would be “unnecessary.” Makeup however, is not it. If a little girl is in dance and cheer then yes, they probably will be wearing makeup. But,is it considered healthy for an 8 year old to wear full face makeup?

There is no age that girls start to wear makeup, but, most people can agree on having girls start to wear makeup at 12. Different opinions can say that starting in High School or Middle School, but it’s about preferences and families. Having bad acne and starting to wear makeup to help cover it up and feel more confident can be good for a girl. But, when you’re so young you don’t need makeup because you don’t have any acne, blemishes, or other things a high school girl may have and be insecure about. 

Circling back to Sephora, the kids that go here have been posted online, people on TikTok posting about a story running into them, and even workers at Sephora have posted about an interaction with them. One of the main personality traits you can pick up from watching these videos is that they have an attitude, and think they are in some ways, better than others. Some Sephora’s are now requiring an ID, meaning you have to be 14 and older to now get into Sephora. There isn’t much to stop them, and the problem comes from social media and parents.